TBWA\Hunt\Lascaris\Jhb, Audio Militia and the Riky Rick Foundation launched “Stronger", a song that highlights the legacy of well-known South African artist and fashion icon, Rikhado “Riky Rick” Makhado, who lost his battle with mental illness last February.
Using AI and Riky’s own words taken from his social media posts, the team was able to recreate Ricky's iconic voice and sound in the track.
Watch the music video on Youtube here: https://www.youtube.com/watch?v=wjIMs13CdyM
In addition to the song, all proceeds made from “Stronger” will be used to support the efforts of individuals and organizations who promote mental well-being. Learn more:
https://rikyrickfoundation.co.za/