audiomilitia

Creating Lesaka’s New Sonic Mnemonic Commerce has a sound. Not one sound, but thousands of small sounds happening at once. The energy of a busy street. A conversation between a trader and a customer. The movement of people through a taxi rank. The exchange that happens when a deal is made. The pace of a business getting through another day. For Lesaka, these everyday moments are at the heart of the brand. Its new One Lesaka identity brings its operating brands together under a single brand,...

When people hear the term sonic branding, they often think of a short mnemonic at the end of a commercial. While that's certainly part of the story, the most effective sonic identities go much further. Today's brands are experienced across countless touchpoints—from mobile apps and digital banking platforms to social media, video content and customer communications. As these interactions multiply, so does the opportunity for sound to play a meaningful role in shaping brand recognition. Absa's...

When people think of brand identity, logos, colours and typography usually come to mind first. But in today's digital landscape, sound has become just as important in shaping how people recognise and connect with a brand. For Standard Bank, sonic branding plays a key role in creating a consistent, memorable brand experience. Developed in partnership with Audio Militia, the bank's sonic mnemonic was designed to complement its visual identity and support its "It Can Be" brand platform, creating...