A powerful South African story recognised on a global stage

Congratulations to EBM Group, Sandton City, and the Riky Rick Foundation on winning Gold at the 2026 ICSC Global Awards in Las Vegas under the Community category for the impactful “Words That Heal” campaign.

This international recognition highlights the power of purpose-driven storytelling and the meaningful role creativity can play in fostering connection, conversation, and emotional impact within communities.

Inspired by the enduring legacy of Riky Rick, “Words That Heal” became more than a campaign — it evolved into a cultural and emotional movement that encouraged openness, reflection, and healing through shared experiences.

The project resonated deeply with audiences because of its authenticity and humanity. Through thoughtful storytelling and intentional creative execution, it created a space where important conversations could take place while honouring a message that continues to impact countless people across South Africa and beyond.

At Audio Militia, we are incredibly proud to have contributed to a project with such cultural significance and emotional depth. Collaborating on work that carries real meaning reinforces the importance of using sound, music, and storytelling to create experiences that truly connect with people.

This Gold win also represents an important moment for South African creativity on the global stage. It is a testament to the strength of local collaboration, bold creative thinking, and the ability of African stories to resonate internationally.

Congratulations once again to EBM Group, Sandton City, the Riky Rick Foundation, and every creative, strategic, and production partner involved in bringing “Words That Heal” to life.

A well-deserved recognition for a project that continues to leave a lasting impact through creativity, compassion, and community.