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Loeries 2022: Coca Cola takes the only SA Loerie Grand Prix award

Updated: Jun 20, 2023


Coming out of the premier Loeries Awards, FCB Joburg was one of the highly awarded agencies for the two-day event, snatching awards across multiple categories. FCB Joburg was also the only South African creative agency to win the Molefi Thulo Grand Prix in the Radio and Audio category for The Coca-Cola BeatCan campaign. In addition to winning one of the most coveted Loerie awards, the agency was awarded two golds, four bronze and a craft certificate for the Coca-Cola BeatCan campaign, as well as a silver Loerie for Digital Youth ICT Academy at the 2022 Loeries Awards.

Richard Staub from Audio Militia received top honours for he's work on The Coca-Cola BeatCan campaign. Richard was ranked number 1 Sound Designer on the continent for Loeries 2022/23.

The BeatCan campaign for Coca-Cola South Africa received a total of seven awards, including the Molefi Thulo Grand Prix for Excellence in Radio, making FCB Joburg the only South African creative agency to do so. The agency further received two golds for Branded Content Radio & Audio and Radio Craft – Music, four bronzes in the OOH Direct Mail, Digital – Social Media, Integrated Campaign, and Branded Content – Film Series, as well as a craft certificate for OOH – Use of Technology.

The consumer-led engagement campaign sought to celebrate the youth by connecting them through the power of music, encouraging them to continuously use their imagination to create music that truly represents them, one Coke can at a time. The BeatCan campaign was also the only award for Coca-Cola globally at this year’s Cannes Lions. Being no strangers to the stage-walk, our creative leaders are also regular jury panel members. This year four of our creative directors put their extensive experience to work, serving on panels across various categories. The agency’s creative work as celebrated and recognised at the 2022 Loeries Awards continues to serve as a testament to the power of timeless and timely work, backed by data and insights, in delivering true value for clients.

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